JBL MAKES EARBUDS

 Copywriter on the global launch of JBLs True Wireless Campaign with digital ooh and billboard placements in 17 markets and 16 languages.

IDEA

They make earbuds for everybody,

JBL makes earbuds (for every-one).

The campaign drove headphone orders up %100 YOY, quintupled e-comm site traffic and quadrupled JBL follower growth.